Pretty Good
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Pretty Good Co. is the letterpress print + design studio of Annie and Brandon Alvarado! We provide custom letterpress printing and graphic design. We started our shop because of our love for design and quality printed goods. It takes hard work and passion but it's our hope that we can provide thoughtful design, quality printing, and a love for things made well.

Pretty Good Co. specializes in letterpress printing. We use vintage presses and a hands-on process that gives printed work a special quality. Because of the impression and tactility of letterpress, it is the ideal method for special objects, invitations, stationery, business cards and more! However, don't just take our word for it. See some of our work here.

In addition, our studio is also home to our retail shop. Nestled in downtown Waterloo, Iowa, we offer our letterpress cards, art, and creative goods alongside a curated selection of gifts and home goods. However, if you can't make it to us over here in Iowa, we have a selection of Pretty Good things available right here online.

read more › Hello, we are Annie and Brandon! In 2018, We started our letterpress printing company, Pretty Good Co. with a simple goal: To make some pretty good things. After years building brands and handling presses for studios and clients, we thought we would try to build something for ourselves. Our combined skills and passion for quality and craft turned into a letterpress shop and design studio aimed at quality custom letterpress printing and thoughtful design for everyone. Annie was awesome to work with!

read more › From business cards and branding to packaging and stationery, Pretty Good Co. is dedicated to crafting thoughtful, quality custom letterpress printing. Nothing beats bringing an idea to life with letterpress printing. We offer custom letterpress for event invitations, posters, coasters, and business cards, large runs, small runs, and everything in between. We help produce ready-to-print artwork and offer pre-press consulting to help set up your project up for printing success. View our printed samples here.

read more › Here at Pretty Good Co., we are big advocates for craft, always looking to lend our own skills to fellow artisans. We also enjoy a good drink at the end of the day. So, it only seemed natural to offer up quality, custom coasters to enjoy them on! Whatever you're drinking, we're proud to help make the best damn coaster you could set it on. Custom is our bread-and-butter. When you're working with passionate people and masters of their craft, each project has its own unique needs. For us, that's half the fun! (The other half is getting to make it.)

read more › Your wedding is an exciting and special time and what better way to make it extra special than custom wedding invitations? We love to help couples with anything and everything wedding - from save the dates to invitation suites to day-of signage. Look below for some general information and then contact us with any further questions! The timeline on each project can vary but it is safe to say an invitation project will take us 3-4 weeks from start to finish. You should send out invitations 6-8 weeks before your wedding, so we would love to talk to you at least 10-12 weeks before the big day!

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