A narrative/story that allows your customer to intuitively know the benefit of the product/service you offer. Everything follows the brand: logo, copywriting, website, print, social media, blog and eNewsletters. Your story/narrative/theme should have impact. A good comedian points out something that impacts you at a gut level - and you laugh because you relate.
Remember the 1984-themed commercials for the launch of Apple Computers? Or Volkswagen's iconic "Think Small" ads? Geico commercials? Super Bowl commercials? They all conveyed a unique memorable theme and we responded. Deborah is a terrific graphic designer: creative, responsive and reliable. She created an entire new graphic identity for us - logo to signage to literature, capturing the essence we needed to convey.
Deborah's design ability is beyond excellent I'm impressed with her intuitiveness and diligence in understanding the nature of her clients and the core value of the projects. The results often surpass our expectations.
Remember the 1984-themed commercials for the launch of Apple Computers? Or Volkswagen's iconic "Think Small" ads? Geico commercials? Super Bowl commercials? They all conveyed a unique memorable theme and we responded. Deborah is a terrific graphic designer: creative, responsive and reliable. She created an entire new graphic identity for us - logo to signage to literature, capturing the essence we needed to convey.
Deborah's design ability is beyond excellent I'm impressed with her intuitiveness and diligence in understanding the nature of her clients and the core value of the projects. The results often surpass our expectations.
Services
My name is Deborah Laux and I'm the principal of Roses Road.
One of my great passions is sculpting.
I experience joy when someone comments that I have captured the emotions and personality of a person or animal who is profoundly loved.
Many perceive graphic design as simply the creation of attractive visual images - just as sculpture is perceived as a process of replication.
Both assumptions are inadequate.
As a design communicator, we work with you to identify the nuance of your business, and product and/or service.
One of my great passions is sculpting.
I experience joy when someone comments that I have captured the emotions and personality of a person or animal who is profoundly loved.
Many perceive graphic design as simply the creation of attractive visual images - just as sculpture is perceived as a process of replication.
Both assumptions are inadequate.
As a design communicator, we work with you to identify the nuance of your business, and product and/or service.
All things being equal, good marketing communications will move customers to your product or service.
Your great customer service will keep them loyal.
Our success is measured by your growth.
Because I'm competitive by nature, I must ensure that my skills, and the services I offer, keep you a step ahead of your competitors.
By harnessing the unselfish power of its members, a synergy created by thousands of generous acts can weather life's uncertainties.
Inspire this power with heart-felt communication.
Your great customer service will keep them loyal.
Our success is measured by your growth.
Because I'm competitive by nature, I must ensure that my skills, and the services I offer, keep you a step ahead of your competitors.
By harnessing the unselfish power of its members, a synergy created by thousands of generous acts can weather life's uncertainties.
Inspire this power with heart-felt communication.
A narrative/story that allows your customer to intuitively know the benefit of the product/service you offer.
Branding can be best defined as creating a narrative/story that allows your customer to intuitively know the benefit of the service and/or product offered.
Branding creates the attraction.
The sculpting of this narrative begins with identifying the personality of your business.
For example, in a professional corporation, the brand is discovered by capturing the depth of wisdom, knowledge and experience - the intellectual reservoir - embodied in the culture of your business.
Branding can be best defined as creating a narrative/story that allows your customer to intuitively know the benefit of the service and/or product offered.
Branding creates the attraction.
The sculpting of this narrative begins with identifying the personality of your business.
For example, in a professional corporation, the brand is discovered by capturing the depth of wisdom, knowledge and experience - the intellectual reservoir - embodied in the culture of your business.
Branding is your logo, colors, style/design that brings attention to your company/product.
A strong brand look instantly communicates what joy/benefit/pleasure/security your customer could derive from your company/product.
Every word that is used to create your company/product message must also be.
Continue reading "What is branding and what does it have to do with your business's success?".
Every word that is used to create your company/product message must also be well thought-out, crafted, and tested to reinforce and advance your brand.
A strong brand look instantly communicates what joy/benefit/pleasure/security your customer could derive from your company/product.
Every word that is used to create your company/product message must also be.
Continue reading "What is branding and what does it have to do with your business's success?".
Every word that is used to create your company/product message must also be well thought-out, crafted, and tested to reinforce and advance your brand.
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