Bates Design Studio
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Whether you're an entrepreneurial start-up, a Fortune 500 corporation, or somewhere in between, Bates Design will deliver precisely-targeted results to help you build your brand, tell your story and grow your market share. It all starts with our listening to you, then developing insightful design strategy, breakthrough creative and engaging content.

Since 1983, we've served hundreds of business-to-business and business-to-consumer companies. Our integrated communications span all brand channels blending strategy and design for clients in: Engineering, Industrial Manufacturing, Technology, and Business Services. That means you always work directly with our principals, Chuck Bates and Suzanne Bates, who are committed to understanding your business needs and delivering design solutions to fit them.

From concept to completion, Bates Design surrounds each and every project with creative excellence and the smart thinking you can depend on. Over the past 35 years we have had the good fortune to work with some of the finest businesses across a variety of industries in the Charleston area, regionally, and beyond.
Highlights

read more › Over the past 30 years we have had the good fortune to work with some of the finest businesses across a variety of industries in the Charleston area and beyond. We've developed strategic design, visual identities, collateral, web sites, and advertising for some of the areas largest corporations and manufacturers, not to mention hospitals and medical centers, law firms, service organizations and non-profits. And, of course, our reach has spread out beyond the Charleston area. Below is a partial list of some of the clients we've had the pleasure to work with over the last three decades.

read more › Not your usual start-up, Ray Pac actually had about a 30 year history in the replacement x-ray tube market under a different name. Now with a new manufacturing facility and sourcing from new channels, the company needed a completely new brand image. Because Ray-Pac currently retains one of the biggest inventories for replacement x-ray housings in the business, Bates Design developed a unique Inventory App where customers could easily check to see what was in stock. Based on the concept of the "Ark", with two of everything, the campaign created an distinctive and memorable way to get the point across.

read more › For ReFuel, a new start-up convenience store chain offering fresh hot food and beverages in addition to gasoline, Bates Design created a corporate logo based on a subtle food theme. Fresh lettuce green and tomato red colors, and the friendly shapes of hamburgers and hotdogs, all worked together to communicate the message that ReFuel is an inviting place to stop and get "refueled". Our creation of the Branding Guidelines, providing specifications on logo usage, corporate colors and type, store graphics, and in-store touch-points such as cups and t-shirts, helped to insure brand consistency as future stores come on board.

read more › Bates Design was tasked with developing the brand identity and website for Rate Acuity, a B2B start-up service focused around identifying efficient energy data. We loved that Rate Acuity would be offering alternative and clean energy data such as wind, solar, and water to their mix of the standard fare. Our strategy was to give Rate Acuity a clean environmental look with bright blues and greens, and bold photography. Modern infographics and spot illustrations reinforcing their services gave us what we needed to launch this start-up on the right track.

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