Spiral Design Studio
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Our collaborative team will guide you through the challenges of branding, digital marketing, print and graphic design, social media, advertising and other marketing initiatives. We partner with your team to attract and retain customers, improve public perception, maintain customer trust and exceed corporate objectives. If you want a great-to-work-with design team to help create experiences people really enjoy, get in touch.

read more › No matter what stage your business is in, we're here to help guide you through every challenge, from creating and building your brand, to implementing our advanced digital marketing techniques to help you surpass your objectives. Our collaborative team approaches every client - from mom-and-pop shops up to Fortune 500 companies - the same way. Our approach starts with meeting your team and getting a feel for what your brand represents, and what you hope to achieve with our services. We then come back and put our heads together to create innovative campaigns that truly reflect your business.

read more › Serving national and regional clients since 1989, The Spiral Design team expertly balances creativity and innovation with marketing strategy, logic and analysis. It's this center-brained approach that helps our clients to reach their corporate objectives through marketing that's engaging and effective, tactical and targeted, meaningful and memorable. Spiral is the proud recipient of the New York State Office of Parks, Recreation and Historic Preservation Award for outstanding contribution to advancing historic preservation and revitalization efforts in the City of Cohoes.

read more › Initially redesigning Fenimore Asset Management's logo and complete suite of marketing materials in 2012, we once again teamed up with Fenimore's director of marketing to further modernize the brand and streamline Fenimore's client-facing materials. Since their establishment, Fenimore's logo has been a combination mark incorporating a quilt square representing both their mission of service, ethics and prudent advisement as well as the company's historic location as a textile mill. With this newest evolution we of course needed to maintain the strong brand recognition built over the years, but foremost it was essential to elevate the firm and position them as an industry flagbearer for the new decade.

read more › SST initially approached Spiral for a new parts catalog website but quickly realized the need for an updated brand identity after our consultation. Starting with the logo, we crafted an updated design, giving it a clean and modern feel while being optimized for online usage and then developed a stationery package that displays their commitment to detail and quality. SST's primary website goal was to catalog their thousands of uniquely engineered parts and custom solutions while creating an easy experience for their customers.

read more › Spiral proudly partnered with our home city of Cohoes to create an anniversary logo in celebration of it's esteemed 150th year of incorporation and to correspond with the inauguration of Mayor Bill Keeler on the 1st of the anniversary year. The identity illustrates a modernized view of Cohoes' iconic falls, reflecting the positive and radiant trajectory of the new administration and the city's bright future.

read more › ASA's mission is to protect our community's working farms and forests, connect people to the land, and promote a vibrant future for agriculture and forestry in our region. Spiral was asked to deliver a website that would inspire users to support their efforts by showcasing the beautiful farmland of New York State, highlight the relationship between land and people, and provide information on how they might get involved. Spiral helped ASA to develop printed collateral which is used at each of their awareness-raising and fundraising events.

read more › Yankee Trails had a specific vision in mind - to have a singular website that provided value to all of their users, no matter their location. To create this, we built a website that prompted users to select from the Northeast or Florida, and served relevant content based on their selection. Another website was then created for Santa's Magical Express, with the goal of spreading awareness and providing information to families who wish to partake in the holiday-themed attraction.

read more › Since 1916, Stants Combustion has expertly provided commercial and industrial HVAC services for businesses and institutions throughout the Northeast. Wishing to better represent their growing team of expert technicians, Stants sought a new identity that was as stong and steadfast as their trusted team of professional service providers. Crafted by Spiral Design's creative team, Stants' new identity provides a visual presence to match its commitment to quality and service.

read more › Air National Guard's 109th Airlift Wing needed cohesive branding to represent their unique mission, with the hope of using their branding efforts to help build camaraderie and increase recruitment. The 109th Airlift Wing flies the world's only ski-equipped LC-130s, using them for missions to deliver materials to icy areas such as Antarctica to Greenland. These specially equipped airplanes inspired the "Skibirds" name and logo.

read more › The New York State Sheriffs' Institute needed a full creative campaign to promote two important crime victim services - Order of Protection Notification System and Inmate Release Notification System. Spiral developed an eye-catching, impactful campaign that appealed to victims, law enforcement and crime victim advocates and, in turn, increased statewide registration of the systems by 30%. Our team created compelling concepts, in both English and Spanish, that were adapted across multiple marketing platforms, including print, broadcast, online, mobile and outdoor advertising.

read more › Spiral brought to life a new, dynamic website reflective of the company's mission-motivated approach. In addition, Spiral created supporting materials consisting of stationery, social media marketing, trade show materials, templates for client proposals as well as vehicle and apparel applications, to proudly represent the brand's step forward on the job site and beyond.

read more › Whiteman Osterman & Hanna LLP needed to increase its visibility as a full-service law firm offering premier legal services throughout the state of New York. Spiral Design worked with the firm on a full logo redesign and applications from print materials to a new website. The new site had to be clean, contemporary and organized, but also needed to reflect a sense of integrity and experience and showcase the breadth of the firm's services in a single view. Using photography of partners and matching existing brand elements, we developed a look for the site that evoked the feeling of long-standing tradition and success.

read more › Harvest Connection, a new initiative from Rensselaer County to promote local farms and farmers, needed top-to-bottom branding and marketing design for their project. Spiral developed an integrated suite of messaging, logo design, print and a new website to engage the community. On the site, visitors can learn more about farming, see the latest information on special events, and search by crop and location to help plan their visit. There were times when Spiral Design had a sharper vision of what our project needed than we did.

read more › In an effort to broaden their approach to affecting evidence-informed policy and practice improvements, the National Center for Mental Health and Juvenile Justice recently underwent a complete rebrand to become the National Center for Youth Opportunity and Justice. With this, they needed a revamped website to reflect the new brand and streamline the user experience to ensure their diverse audiences could find resources and information as intuitively as possible. Spiral designed and developed a colorful, eye-catching website that clearly outlined NCYOJ's focus on research, policy and practice; provided an easy-to-navigate resource search; and directed their vast Trainer Network to a secure area for registration and document download.

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